Sales & Marketing
"People will do business with, and refer business to, those people they know, like and trust."
Sales generate revenue, and revenue drives everything else a business does. Sell enough, at the right price to realise a profit, and success, stability, security, and growth will follow. Do not sell enough, and regardless of the size of the enterprise, it will eventually fail.
In our experience, first and foremost to successful sales activities is knowing and relating to your customer.
The better you know your customer, the better they know you, and the better you communicate to each other, the greater the likelihood of them buying your products and services. All business leaders should ask three simple questions, not just when a business starts up, nor at annual reviews, but continuously.
- What am I selling?
- Who am I selling to?
- Why should they buy from me and not a rival?
Sounds simplistic.
But ask anyone in your organisation these questions and compare their answers, including your own. Simple questions often are the hardest to answer. But these are questions no business can afford to answer incorrectly.
This is Where ATO Assists
At ATO we specialise in providing sales and marketing advisory services, with a proven track record in assisting businesses to generate sales across a diversity of industries and client bases. We know first-hand the challenges a business faces in selling products and services as we have carried that responsibility, holding senior sales, and marketing, roles, in businesses both small and large, those focused on a domestic regional market, and those with a global footprint. We are unashamedly proud of our record in assisting businesses to increase sales revenue. In the last 10 years alone, businesses, where we have played an integral role in transforming their sales and marketing operations, have generated over £400 million in sales revenue, with growth measured in double and triple percentile digit increases. In addition to helping companies identify and correct the inhibitors, structural, and personnel that impede sales operations, we provide process development and implementation services that lay the foundation for sustained top-line growth.
How We Add Value
Whether you are a new business seeking to grow sales organically, or an established business developing a strategic focus to its sales generation activities, our expertise covers the full sales process:
- Qualifying the competencies of sales personnel at recruitment stage
- Executive coaching
- Sales training including communication and presentation skills
- Website development, including eCommerce
- Direct marketing
- E-marketing
- Market research
- Sales strategy
We will encourage your business at all times to practice the principle, if your client succeeds, so will you and that knowing your customer, focusing on customer satisfaction, is the best business strategy your company can have.